Bill Keeps Watch On PLCB Ad Spending

HARRISBURG – Cumberland County Rep. Stephen Bloom has introduced legislation to force the Pennsylvania Liquor Control Board to notify the public whenever it spends taxpayer dollars on advertising that promotes increased alcohol consumption. Bloom said he finds it “especially troubling that the same governmental agency we entrust to enforce alcohol regulations and discourage abuse is simultaneously immersed in taxpayer-funded ad campaigns intended to promote more drinking.” The Pittsburgh Tribune-Review recently reported the PLCB spent about $5.8 million on advertising last year, up from about $4.7 million in 2011-12. House Bill 2426 would require all product advertising done by the PLCB to include the prominent statement: “THIS AD PAID FOR BY YOU, THE TAXPAYERS OF PA.” Bloom says this will create more awareness among Pennsylvanians about the ongoing spending of millions of tax dollars by the PLCB to fund its inherently conflicted marketing efforts. The bill, which has 12 co-sponsors, has been referred to a House committee for consideration.

REP. STEPHEN BLOOM

REP. STEPHEN BLOOM

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